Privacy Policy

1. Who We Are

Apex Transport Ltd (“we”, “us”, “our”) is a vehicle recovery and roadside assistance company registered in England and Wales.

Registered address: 73 Thornton Street, Bradford, BD1 2LD
Email: info@apextransport.co.uk
Phone: 01274 317 876

We are the data controller for personal information collected through this website and our services.

2. What Information We Collect

Information you give us

  • Name
  • Phone number(s)
  • Email address
  • Vehicle details (make, model, registration)
  • Location / breakdown address
  • Any other details you provide when contacting us

Information collected automatically

  • IP address
  • Browser type and version
  • Pages visited and time spent on site
  • Referring website

This is collected via cookies and Google Analytics. See our Cookie Policy for details.

3. How We Use Your Information

We use your information to:

  • Respond to your enquiry or booking request
  • Dispatch a technician to your location
  • Send a quote or invoice
  • Improve our website and services
  • Comply with legal obligations

4. Legal Basis for Processing (UK GDPR)

  • Contract – to provide the breakdown recovery service you have requested
  • Legitimate interests – to improve our services and prevent fraud
  • Legal obligation – where we are required to process data by law
  • Consent – for marketing communications (where you have opted in)

5. How Long We Keep Your Data

  • Customer records: up to 6 years (to comply with HMRC requirements)
  • Enquiry data (no booking made): up to 12 months
  • Website analytics data: up to 26 months (Google Analytics default)

6. Who We Share Your Data With

We do not sell your personal data. We may share it with:

  • Google LLC – for website analytics (Google Analytics / Google Tag Manager)
  • Our staff and subcontractors – only where necessary to deliver the service
  • Law enforcement or regulators – if required by law

Where data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request erasure of your data (“right to be forgotten”)
  • Object to or restrict processing
  • Data portability
  • Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, contact us at info@apextransport.co.uk. We will respond within one month.

8. Cookies

We use cookies on this website. Please see our Cookie Policy for full details.

9. Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. However, no internet transmission is completely secure.

10. Complaints

If you have concerns about how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk | 0303 123 1113

11. Changes to This Policy

This policy was last updated on 26 June 2026. We may update it from time to time. The latest version will always be available on our website.

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